Innocent Sibonginkosi Ncube | Zim GBC News Editor
Zimbabwe has been named the number one must-visit country in the world for 2025 by Forbes Magazine, a significant accolade that places the nation’s tourism sector firmly on the global map.
However, the international praise contrasts sharply with the domestic economic hardships faced by many citizens.
The recognition from the US-based publication highlights iconic attractions like the Victoria Falls Bridge, also recently listed among Africa’s “coolest bridges” by South Africa’s Bona Magazine.
According to Forbes, Zimbabwe’s “peaceful environment, diverse tourism offerings, and vibrant marketing strategies” make it an irresistible destination.
State media has largely framed this achievement as a triumph of resilience.
“This latest international recognition highlights the resilience and growth of Zimbabwe’s tourism industry, which welcomed over two million visitors in 2024, a milestone that reflects the sector’s steady recovery and continued global relevance, even under the weight of illegal sanctions,” one report stated, echoing the government’s long-standing position on Western sanctions.
Yet, for many ordinary Zimbabweans, the global fanfare feels distant. With the nation grappling with a severe economic crisis, corruption, rampant inflation, and widespread poverty, the cost of visiting premier destinations like Victoria Falls remains out of reach for a majority of the local population.
“While it’s good to see Zimbabwe praised abroad, what does it mean for a mother in Makokoba who cannot afford a bus ticket to her rural home, let alone a holiday in Victoria Falls?” asked Makokoba resident Tinashe Moyo.
“Our reality is one of struggling to make ends meet. This news doesn’t put food on the table.”
Economic analyst who refrained with his name noted the paradox.
“The tourism sector’s potential for generating foreign currency is undeniable,” she told Zim GBC News.
“However, the critical challenge remains ensuring that this economic growth translates into tangible improvements in the lives of citizens. Currently, there is a disconnect between the sector’s performance and the lived experience of the average Zimbabwean.”
The Americas and South Africa continue to be the primary sources of inbound tourism, underscoring the sector’s reliance on international visitors.
As the country basks in the global spotlight, the question of how to bridge the gap between international acclaim and domestic prosperity remains a pressing concern.
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