Zim GBC News | Harare Correspondent
The Government is developing a dedicated programme to enable Zimbabwean digital content creators to monetise their work on major global platforms, a move set to unlock new revenue streams and boost the country’s digital economy.
In an exclusive statement, the Minister of Information, Communication Technology, Postal and Courier Services, Honourable Tatenda Mavetera, revealed that her ministry is collaborating with the Ministry of Information, Publicity and Broadcasting Services to dismantle long-standing barriers that have prevented local creators from earning income online.
Minister Mavetera confirmed that high-level discussions with tech giants are already underway.
“We have engaged the likes of Google and the likes of Meta, to find ways for our own local content creators to monetise their content,” she said.
“There have been limitations to that, and discussions are ongoing.”
The initiative aims to create a structured framework, potentially including a dedicated local platform, to facilitate earnings for creators across social media, video, music, and publishing sectors.
“We believe that we will have a programme dedicated to the monetisation of local content creators, having at least a platform where they can monetise the content they have,” the Minister added.
This policy shift addresses a significant gap in Zimbabwe’s rapidly growing digital content space, where creators have historically been excluded from the revenue models available to their international counterparts. Officials state that unlocking these opportunities is critical for job creation, youth empowerment, and fostering innovation.
Aligning with the National Development Strategy 2 (NDS2), the programme seeks to leverage technology for inclusive economic growth. Once implemented, it is expected to position Zimbabwe as a competitive participant in the global digital content marketplace, providing sustainable income for local talent and contributing to national development.
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