Dennis Ndlovu I Zim GBC News | Zim GBC News<\/p>\n\n\n\n
Zimbabwe\u2019s Eastern Highlands could soon become a major hub for cultural tourism and creative industries, following a new government plan to develop the region into a leading destination.<\/p>\n\n\n\n
Cabinet has approved a targeted strategy to boost tourism in areas such as Nyanga, Vumba, Mutare, Chimanimani and Chipinge, focusing on culture, heritage and creative experiences alongside traditional attractions.<\/p>\n\n\n\n
Presenting the plan, Honourable Barbara Rwodzi,
Minister of Tourism and Hospitality Industry, said the initiative is part of a broader strategy to unlock the region\u2019s potential.<\/p>\n\n\n\n
\u201cThe plan seeks to develop targeted tourism attractions in the Eastern Highlands corridor, which the Second Republic has identified as a tourism-designated zone with significant potential for tourism development,\u201d she said.<\/p>\n\n\n\n
Officials say the initiative forms part of a wider effort to diversify tourism offerings and position Zimbabwe as a competitive global destination.<\/p>\n\n\n\n
According to the Cabinet briefing,<\/p>\n\n\n\n
\u201cGovernment\u2019s Strategy is to advance tourism development through a Cluster-Based Approach, which is designed to diversify tourism products and strengthen provincial competitiveness.\u201d<\/p>\n\n\n\n
The plan adopts a cluster-based approach, which includes culture and heritage tourism as a key pillar. This is expected to create new platforms for artists, performers and cultural practitioners to showcase their work to both local and international audiences.<\/p>\n\n\n\n
Authorities say the tourism sector is already gaining momentum.<\/p>\n\n\n\n
\u201cThe country\u2019s tourism sector is on an upward trajectory, recording a 10% growth in tourism receipts, 6% contribution to Gross Domestic Product,\u201d the post Cabinet press briefing noted.<\/p>\n\n\n\n
Recent investments in the Eastern Highlands have included infrastructure upgrades, refurbishment of leisure facilities and improvements to sports venues. Government says these developments are already delivering results.<\/p>\n\n\n\n
\u201cThe province recorded notable achievements including rehabilitation of key roads, refurbishment of hot spring facilities, and upgrades of sports and recreational infrastructure”<\/p>\n\n\n\n
By promoting community participation, the strategy also aims to ensure that local creatives benefit directly from tourism growth, through craft markets, performances and storytelling rooted in Zimbabwe\u2019s heritage.<\/p>\n\n\n\n
It was added that the initiative is designed to stimulate broader economic activity.<\/p>\n\n\n\n
\u201cCoordinated investment in iconic tourism products within the Eastern Highlands will stimulate local economic development, promote community participation in tourism and generate sustainable employment opportunities.\u201d<\/p>\n\n\n\n
The move could revitalise the arts sector by linking it more closely with tourism, creating sustainable income streams for creatives while preserving cultural identity.<\/p>\n\n\n\n
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<\/p>\n\n\n\n
Dennis Ndlovu I Zim GBC News <\/p>\n\n\n\n
Zimbabwe\u2019s Eastern Highlands could soon become a major hub for cultural tourism and creative industries, following a new government plan to develop the region into a leading destination.<\/p>\n\n\n\n
Cabinet has approved a targeted strategy to boost tourism in areas such as Nyanga, Vumba, Mutare, Chimanimani and Chipinge, focusing on culture, heritage and creative experiences alongside traditional attractions.<\/p>\n\n\n\n
Presenting the plan, Honourable Barbara Rwodzi,
Minister of Tourism and Hospitality Industry, said the initiative is part of a broader strategy to unlock the region\u2019s potential.<\/p>\n\n\n\n
\u201cThe plan seeks to develop targeted tourism attractions in the Eastern Highlands corridor, which the Second Republic has identified as a tourism-designated zone with significant potential for tourism development,\u201d she said.<\/p>\n\n\n\n
Officials say the initiative forms part of a wider effort to diversify tourism offerings and position Zimbabwe as a competitive global destination.<\/p>\n\n\n\n
According to the Cabinet briefing,<\/p>\n\n\n\n
\u201cGovernment\u2019s Strategy is to advance tourism development through a Cluster-Based Approach, which is designed to diversify tourism products and strengthen provincial competitiveness.\u201d<\/p>\n\n\n\n
The plan adopts a cluster-based approach, which includes culture and heritage tourism as a key pillar. This is expected to create new platforms for artists, performers and cultural practitioners to showcase their work to both local and international audiences.<\/p>\n\n\n\n
Authorities say the tourism sector is already gaining momentum.<\/p>\n\n\n\n
\u201cThe country\u2019s tourism sector is on an upward trajectory, recording a 10% growth in tourism receipts, 6% contribution to Gross Domestic Product,\u201d the post Cabinet press briefing noted.<\/p>\n\n\n\n
Recent investments in the Eastern Highlands have included infrastructure upgrades, refurbishment of leisure facilities and improvements to sports venues. Government says these developments are already delivering results.<\/p>\n\n\n\n
\u201cThe province recorded notable achievements including rehabilitation of key roads, refurbishment of hot spring facilities, and upgrades of sports and recreational infrastructure”<\/p>\n\n\n\n
By promoting community participation, the strategy also aims to ensure that local creatives benefit directly from tourism growth, through craft markets, performances and storytelling rooted in Zimbabwe\u2019s heritage.<\/p>\n\n\n\n
It was added that the initiative is designed to stimulate broader economic activity.<\/p>\n\n\n\n
\u201cCoordinated investment in iconic tourism products within the Eastern Highlands will stimulate local economic development, promote community participation in tourism and generate sustainable employment opportunities.\u201d<\/p>\n\n\n\n
The move could revitalise the arts sector by linking it more closely with tourism, creating sustainable income streams for creatives while preserving cultural identity.<\/p>\n\n\n\n
Stay Connected with Zim GBC News:
\u200e\u00b7 X (Twitter): @ZimGbc
\u200e\u00b7 Instagram: @ZimGBCNews
\u200e\u00b7 TikTok: @ZimGBCNews_01
\u200e\u00b7 Facebook: Zim GBC News
\u200e\u00b7 YouTube: Zim GBC News<\/p>\n\n\n\n
\u200eGet real-time alerts on WhatsApp:
\u200e+263 773 820 323<\/p>\n\n\n\n
\u200eFor in-depth coverage, visit: www.zimgbcnews.co.zw<\/p>\n\n\n\n
\u200eZim GBC News | Global News From An African Perspective \u00a92026<\/p>\n\n\n\n
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