{"id":12399,"date":"2026-02-23T08:17:39","date_gmt":"2026-02-23T08:17:39","guid":{"rendered":"http:\/\/zimgbcnews.co.zw\/?p=12399"},"modified":"2026-02-23T08:17:40","modified_gmt":"2026-02-23T08:17:40","slug":"lets-make-our-products-visible-president-calls-for-made-in-zim-branding-on-all-exports","status":"publish","type":"post","link":"http:\/\/zimgbcnews.co.zw\/?p=12399","title":{"rendered":"&#8216;LET&#8217;S MAKE OUR PRODUCTS VISIBLE&#8217; \u2013 PRESIDENT CALLS FOR &#8216;MADE IN ZIM&#8217; BRANDING ON ALL EXPORTS"},"content":{"rendered":"\n<p>Innocent Sibonginkosi Ncube | Zim GBC News<\/p>\n\n\n\n<p>BULAWAYO \u2013 President Mnangagwa has issued a clarion call to local exporters to ensure all Zimbabwean goods entering regional and international markets boldly carry the &#8220;Made in Zimbabwe&#8221; insignia as part of efforts to strengthen the national brand globally.<\/p>\n\n\n\n<p>Officially opening the ZimTrade Annual Exporters Conference in Bulawayo on Friday, the President emphasised that building a strong national identity for Zimbabwean products was essential for the country&#8217;s export growth strategy and its Vision 2030 targets.<\/p>\n\n\n\n<p>&#8220;The goal is clear; our country&#8217;s processed foods, beverages, engineering products, pharmaceuticals, steel and manufactured goods should carry the &#8216;Made in Zimbabwe&#8217; insignia into all markets,&#8221; President Mnangagwa told delegates.<\/p>\n\n\n\n<p>The President underscored that the branding initiative must be anchored on quality, value addition, and competitive manufacturing as Zimbabwe intensifies efforts to penetrate new markets and expand its export footprint.<\/p>\n\n\n\n<p>He said Zimbabwean products, spanning from processed foods to heavy industry outputs, must deliberately reflect their country of origin as part of a strategic positioning of the nation as a reliable and competitive producer on the continent and beyond.<\/p>\n\n\n\n<p>The call comes at a pivotal moment when the Second Republic is accelerating industrialisation, beneficiation, and value addition across key economic sectors in line with the country&#8217;s Vision 2030 agenda of achieving an upper-middle-income society.<\/p>\n\n\n\n<p>Industry players attending the conference welcomed the President&#8217;s remarks, noting that a coordinated national branding effort could significantly enhance the competitiveness and recognition of Zimbabwean goods in export markets.<\/p>\n\n\n\n<p>FOLLOW US FOR REAL-TIME UPDATES:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>X (Twitter): @ZimGbc<\/li>\n\n\n\n<li>Instagram: @ZimGBCNews<\/li>\n\n\n\n<li>TikTok: @ZimGBCNews_01<\/li>\n\n\n\n<li>Facebook: Zim GBC News<\/li>\n\n\n\n<li>YouTube: Zim GBC News<\/li>\n<\/ul>\n\n\n\n<p>Get real-time alerts on WhatsApp:<br>+263 773 820 323<\/p>\n\n\n\n<p>For in-depth coverage, visit our website: www.zimgbcnews.co.zw<\/p>\n\n\n\n<p><strong>Zim GBC News | Global News From An African Perspective\u00a92026<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Innocent Sibonginkosi Ncube | Zim GBC News BULAWAYO \u2013 President Mnangagwa has issued a clarion call to local exporters to ensure all Zimbabwean goods entering regional and international markets boldly&hellip; 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